I’ve been butchering long enough to know what’s genuinely good meat and what’s just passing through. Here at HERD, we do things the old-fashioned way, but with modern efficiency. That means knowing our farmers, understanding how the animals are raised, and respecting the whole carcass. You’re not just buying chops; you’re investing in flavour, texture, and a connection to where your food comes from. Forget the supermarket stuff; this is about proper meat, handled with care, right here in Waterford.

Most folk think free-range is just a nice idea. For us, it’s the bedrock. It means animals have space to move, forage naturally, and express their instincts. This isn’t just ethical; it’s fundamental to flavour. A contented animal, eating a varied diet, produces better muscle development and fat distribution.
That’s what makes our beef tender and our pork succulent. We avoid the high-intensity farming that can stress animals and compromise meat quality. It’s a simple truth: happy animals make better meat.It’s not always straightforward, though. On paper, anything goes. In practice, we’ve found the small, family farms – the ones we partner with near Dungarvan – deliver consistently. They’re not trying to hit massive volumes; they’re focused on quality. That’s why you’ll find our lamb has that subtle, clean flavour, not the overpowering ‘woolly’ note you can get elsewhere.
The pasture is the best larder.

People come to us for the ribeyes and the fillets, and rightly so. They’re superb. But we also champion the less obvious cuts. A well-prepared ox cheek or a slow-braised pork belly can be just as rewarding, if not more so. Our approach is a full-animal one. Nothing goes to waste. We butcher everything on-site, using traditional skills combined with a few modern tools to ensure precision. It means you get the best of everything, from the finest steaks to the makings of an exceptional stew.
We see so many places just push the popular items. It’s easy to understand why from a business perspective, but it’s not what’s best for the customer wanting real depth of flavour. We can guide you on how to cook those less common cuts; it’s not as daunting as you might think. For instance, our sausage selection alone warrants a chat about what you’re planning for dinner.
We ship nationwide, so if you’re not in Dungarvan or nearby, that’s no problem. Our refrigerated parcels ensure freshness, whether you’re in Cork or even up in Belfast. But if you are local, popping into the shop on The Quay or arranging a quick delivery is always a pleasure. You get to see the produce, ask questions, and have a proper chat. It’s personal service. I know most of my customers by name; I know what they like. We had one client whose phone rang three times in the first week of ordering online, just to double-check a cut. That’s the kind of care we take.
| Cut | Best For | Our Take |
|---|---|---|
| Pork Belly | Roasting, Braising | We score it deep for crisp crackling; slow roast it at home. |
| Lamb Shoulder | Slow Cooking, Stews | Perfect for a Sunday roast or pulled lamb sandwiches. Requires time, but worth it. |
| Beef Shin | Braising, Casseroles | Unbeatable depth of flavour. Needs low and slow heat. |
| Chicken Thighs | Roasting, Grilling | More flavour and moisture than breast. Versatile. |
It’s about building trust. You trust us to provide exceptional meat, and we trust you’ll taste the difference. We think the quality we offer is far superior to what you find in most places, but we also work hard to keep it accessible. You won’t find better value for this calibre of produce. We even have customers who previously bought online from a place in Westport, but found our local sourcing and personal touch unbeatable.
Don’t let the price tag fool you into thinking it’s out of reach.

Our animals graze and forage outdoors on pasture, with ample space to move naturally. This diet and lifestyle are key to the superior flavour and texture you’ll find in our products.
Absolutely. We use express refrigerated parcels to maintain perfect freshness and temperature from our shop directly to your door, anywhere in Ireland.
It means we every part of the animal, from prime cuts to bones for stock. This reduces waste and allows us to offer a wider variety of delicious products.
We hang our beef for a minimum of 21 days. This dry-aging process develops a more intense flavour and a more tender texture.
Yes, you can order online and select delivery. It’s a great way to get your order quickly and conveniently if you’re nearby.
Yes, we partner exclusively with trusted small-batch farmers within Ireland, ensuring local sourcing and full traceability for all our meats.
For flavour and nutritional profile, yes. Grass-fed beef generally has a more complex, nuanced taste and a better balance of omega-3s compared to grain-finished.
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