I remember Mrs. O’Dwyer, years back, coming in for her Sunday roast. She always wanted the best, but never wanted to pay an arm and a leg. That’s the spirit of what we do here. It’s not about charging through the nose; it’s about respecting the animal, respecting the farmer, and giving you, our customer, food that sings. We source from Irish farms, the ones that do it right, where the animals have space and a decent life. It’s a simple ethos, really. Good farming, good meat. You can taste it, I promise you.

Anyone can slap a label on a chicken these days.
‘Free-range’ gets thrown around like confetti. What it really means to us is birds that get to scratch and peck in the dirt, that aren’t crammed into sheds, and that are bred for flavour, not just speed. The same applies to our pork and lamb. You’ll find our free-range chickens, pork, and lamb are richer, deeper in flavour. It’s the difference between a factory line and a family farm in Garryvicleheen. We track it all back. Traceability isn’t a buzzword; it’s our baseline. We’ve had one client whose phone rang three times in the first week of using our pork; he swore it was that much tastier. Maybe a bit of an exaggeration, but you get the idea.The cheapest cut is rarely the best value.
We compare different approaches to sourcing below. On paper, it all looks the same to some. In practice, the difference is night and day. It’s about the care that goes in, long before it gets to my shop.
| Attribute | Our Standard | What Some Offer |
|---|---|---|
| Animal Welfare | High, traceable standards | Variable, often vague |
| Feed | Natural, locally sourced | Often generic, high-volume |
| Traceability | Farm-to-parcel guaranteed | Limited or not provided |
| Flavour | Deep, natural | Often bland, uniform |
| Price | Fair value for quality | Can be cheaper, but quality suffers |

When you order from us, whether it’s for pickup at the shop or delivered straight to your door in a chilled parcel, you’re getting meat handled by people who care. My team and I have spent decades honing our craft. We know how to break down a carcass properly, ensuring minimal waste and maximum flavour. It’s about more than just cutting; it’s understanding the muscle, the fat, how it’ll cook. That’s why our sausages are a local favourite; we don’t cut corners on the mix or the seasoning. We also have a range of charcuterie, cured and smoked on-site, using traditional methods. It’s a slower process, but again, worth it for the result. If you’re looking for that craft beef chicken pork lamb sausage offering, we’ve got you covered.
We make everything from scratch, down to the curing salts we use in our bacon. It’s why people travel from areas like Stradavoher and Bohernamona just to stock up. We believe you should know where your food comes from, and we make it easy to find out. This same attention to detail is what we saw in a similar build for customers in Coleraine.
It’s the little things, you see. The way we trim a shoulder for braising, the specific grind for our burgers, the delicate spice blend for our lamb koftas. These are decisions made with experience, not by a computer. We aim to provide a service that feels personal, even when you’re ordering online for delivery to Thurles Townparks or Bawnanattin. That personal touch, that knowledge passed down, that’s the HERD difference.

We use express refrigerated shipping. Our parcels are insulated and packed with ice packs to maintain a consistent cold temperature throughout the. It’s the same system we use for all our online orders across Ireland.
Absolutely. You can order online and select delivery. It’s a great way to get your fresh meat without any delivery fees. Just order online our shop in Liberty Square.
It’s a combination of things: the breed of cattle, their grass-fed diet, the minimal stress of free-range life, and our expert butchery. This results in exceptional tenderness and flavour compared to standard supermarket beef.
Yes, wherever possible. Our primary sourcing is from small-batch local farms committed to 100% grass-fed diets for their cattle. This is critical for flavour and health.
We can certainly accommodate many custom cut requests. Just get in touch before you place your order, and we’ll see what we can do for you. We pride ourselves on personal service.
Ours have more flavour, a firmer texture, and come from birds that actually lived outside, pecking and foraging. Supermarket chickens are often raised in massive sheds with little room to move, bred for rapid growth over taste.
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