Anyone can slap a label on a chicken and call it free-range. Frankly, most of it’s a con. Here at HERD, when we talk about free-range, we mean it. We mean birds that actually have room to roam, rooting around in the dirt, living a life that’s a good deal better than whatever most people endure. It’s not just about welfare; it’s about flavour. The difference is profound. You taste it in the way the meat browns, the richness of the stock you make, the sheer joy of a well-cooked meal. It’s a commitment that pays dividends on the plate.

We don’t just buy from one farm, or even three.
We know the people behind the animals. We’ve walked the fields, seen the conditions. Our animals aren’t just ‘free’ from confinement; they’re raised with a respect that’s increasingly rare. Think slow growth, natural diets, and a finish that develops depth of flavour you just don’t get with supermarket battery-farmed stuff. Our pigs, for example, often have access to woodland, and our lamb grazed on herb-rich pastures. This isn’t some marketing gimmick; it’s the foundation of truly excellent meat. We did a similar deep dive on our approach to other meats, which you can read about here.It means that when you get pork from us, you’re getting pork with a bit of personality, not just bland protein. Same for the chicken. You can feel the texture difference before you even cook it. It’s leaner, yes, but more importantly, it’s packed with a taste that stands up to whatever you’re throwing at it.

The cheapest cut is rarely the best value.
Look, I’ve been doing this for 15 years. I’ve seen trends come and go. The glossy brochures promising the ‘ultimate’ cut? Often, it’s just hype. What we focus on is real, honest meat. Full-animal is key here. It’s not just about selling prime cuts; it’s about using every part of the animal to its best potential. This isn’t just ethical; it’s how you get incredible value and unique products like our charcuterie. We’re not afraid to get our hands dirty. Some places are happy to just stick to the familiar, but we explore. It’s how we stumbled upon a particular breed of pork that, while harder to source, yields a crackling that will haunt your dreams. We’ve seen how things are done down in places like the wee villages in East Derry, and we bring that same dedication here.
| Product Type | Feed | Maturity | Flavour Profile |
|---|---|---|---|
| Free-Range Chicken | Natural Grains & Pasture Forage | Slower Grown (12-16 weeks) | Rich, pronounced poultry notes |
| Grass-Fed Beef | Primarily Grass & Herbs | Mature (over 30 months) | Deep, complex, slightly mineral |
| Heritage Pork | Apples, Nuts, Pasture & Grains | Mature (over 7 months) | Sweet, nutty, very succulent |
You won’t find that level of detail on a supermarket pack. And if you’re wondering about our neighbours, we’ve got a page detailing our craft meats specifically for County Cork.
We serve everyone from the home cook looking for a Sunday roast that impresses, to chefs in places like Londonderry needing consistent, high-quality ingredients. We want you to have the best possible experience, whether you’re picking up an order in person or having it shipped direct to your door in a refrigerated parcel. The convenience is there, but never at the expense of quality. We’ve had one client whose phone rang three times in the first week after trying our sausages – that’s the kind of reaction we aim for.
Taste is the only scorecard that matters.

We focus on slow growth, natural diets, and ample space for animals to roam, ensuring superior flavour and texture. We partner with specific local farms who share our high welfare standards.
Absolutely. We offer a wide range of cuts. If you have a particular request, don’t hesitate to ask when you visit or give us a call. We aim to accommodate.
Yes, we ship throughout Ireland, including Northern Ireland, using express refrigerated parcels to ensure freshness upon arrival.
It means we use all edible parts of the animal, minimising waste and creating unique products like our charcuterie. It’s about respect for the animal and maximising value.
All our products are fully traceable. We partner directly with trusted, small-batch farmers and can provide details about the origin of your meat.
Generally, yes, due to higher welfare standards and slower growth. However, we believe the enhanced flavour and quality represent excellent value. Our approach ensures you’re not overpaying for hype.
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