There’s a certain heft to good meat, isn’t there? It’s not just sustenance; it’s the bedrock of a proper meal. For us here at HERD, that means knowing exactly where it comes from. Not just vaguely ‘local’, but properly traceable, from the small farms just outside Roscommon town or over towards Boyle. We’ve spent fifteen years building relationships with those farmers, understanding their land and their animals. You can taste that difference. It’s in the colour of the beef, the flavour of the pork, the tenderness of the lamb.

We don’t mess about with second-best. Our beef is grass-fed, always. That’s not just a badge; it’s how you get that deep, rich flavour and the right marbling.
We work with farmers who understand soil health, not just the bottom line. It means the animals are genuinely happy and healthy. When we say full-animal, we mean it. Nothing goes to waste. The offal, the bones for stock – it all finds its purpose. It’s a more respectful way to treat the animal and frankly, it’s how you get the best value. We had one client who swore our beef cheeks were better than any restaurant they’d visited. That’s the payoff.When you’re thinking about the meats, consider the sausage. Ours aren’t pumped full of rusk and water. We use a high percentage of prime meat, proper seasoning, and natural casings. The difference between a good sausage and a great one can be as simple as the fat content and the grind. We’ve settled on a blend that holds together beautifully when cooked but still renders down to give you that essential flavour. Try our Clonakilty Black Pudding sausage if you’re feeling adventurous; it’s a.

The cheapest cut is rarely the best value.
People ask about the beef cuts. Sure, the fillet and ribeye get the headlines, and rightly so. They’re phenomenal. But there’s a whole world beyond that. Have you ever tried a bavette steak? Or a flat iron? These cuts, when handled correctly, offer incredible flavour and texture for a fraction of the price. It’s about understanding the muscle, how it moves on the animal, and how to treat it right. We dry-age much of our beef, sometimes for 30 days or more. That’s not for show; it breaks down the connective tissues and concentrates the flavour like nothing else. You can’t rush it.
| Cut | Ideal For | Why We Recommend |
|---|---|---|
| Ribeye | Steak Night | Classic marbling, rich flavour. A sure bet. |
| Chuck/Blade | Slow Cooking, Stews | Collagens break down beautifully, making it tender and flavourful. |
| Oxtail | Braises, Stocks | Deep gelatinous richness, depth of flavour. |
| Skirt/Bavette | Quick Pan-Fry | Intense beefy flavour, surprisingly tender if not overcooked. |
We ship nationwide in refrigerated parcels, so you get the same quality. It’s about making good meat accessible. We put a lot of thought into the packaging, ensuring it arrives chilled, just as it left us. For those local, ordering online for pickup is always an option – saves on the courier fees and you get to see the shop.
Our free-range chickens are a revelation compared to the supermarket stuff. They get to roam, eat properly, and develop real flavour. No watery, bland birds here. And the pork. We favour breeds known for their excellent fat distribution and flavour. It makes a world of difference, whether you’re roasting a loin or making bacon. You really notice it in the crackling. It’s a level of quality that we also bring to our lamb, sourced from pastures near Strokestown. Think delicate, slightly sweet meat, not gaminess.
Don’t buy cheap chicken. Just don’t.
You can see the care taken in our butchery services. It’s not just about hacking meat into portions. It’s about understanding the carcass, the grain of the meat, how it will behave when cooked. We’ve honed our skills over years, learning from masters and experimenting constantly. It’s that kind of dedication that led us to explore options like a similar build for our offerings in Co. Meath.

We work directly with small, trusted farms across Ireland, focusing on Co. Roscommon and surrounding counties. All our meat is fully traceable back to the farm.
Absolutely. You can order online and select delivery to your door. Saves on shipping and you get to browse the counter.
We use express refrigerated parcels to ensure freshness. It arrives to your door perfectly chilled, ready for your kitchen.
It’s primarily grass-fed, dry-aged for depth of flavour, and from animals raised with care. This all contributes to a superior taste and texture.
Often, yes. Get in touch, and we’ll do our best to accommodate your request. We’re a proper butcher shop, after all.
We can discuss custom orders and whole animals for events or serious home cooks. It’s best to call us directly to plan these.
For pasture-raised lamb, slow roasting or braising often yields the most tender and flavourful results, though a good rack of lamb is excellent pan-seared.
All our craft beef chicken pork lamb sausage · Other services in Co. Roscommon · Get a quote
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