People talk about ‘farm-to-table’ like it’s some new revelation. For us, it’s just how things have always been done. When you walk into HERD, you’re not just buying meat; you’re connecting with the source. We’re talking about proper, pasture-raised animals, handled with the respect they deserve. If you’re anywhere near the Roe Valley or even down towards Londonderry, you know the landscape shapes the flavour. We aim to do it justice, bringing that local character right to your plate. It’s simple, really. Good land, good animals, good butcher.

Look, beef and lamb from truly grass-fed animals are different.
You can taste it. It’s not just about tenderness, though we get that right too. It’s the depth of flavour. A decent dry-aged ribeye from a farm out past Dungiven? That’s an experience. Forget those pale, bland supermarket steaks. We work with local farmers who understand animal welfare and pasture management. We’re talking about animals that have lived their lives outdoors, not crammed into sheds. That makes a difference, trust me. It affects the muscle structure, the fat marbling. It’s the reason we can stand behind every cut we sell.We’ve had feedback, usually weeks later, about how a Sunday roast from us changed someone’s family tradition.
Lamb is much the same. A well-raised lamb from the Sperrins has a sweetness and a subtle herbiness you won’t find anywhere else. We age our beef traditionally; no shortcuts there. Takes time, costs a bit more, but it’s the only way to get that true, developed flavour. We might look at specific breeds like Dexter or Galloway for beef, or Suffolk and Blackface for lamb, depending on what our farmers have available and how they’ve performed that season. It’s about consistency, yes, but it’s also about embracing the unique character of each animal and farm.

| What We Look For | Common Practice | Why It Matters |
|---|---|---|
| Outdoor-reared pigs | Intensive indoor systems | Better welfare, richer pork flavour, less stress on the animal. Outdoor pigs root and forage, developing muscle. |
| Slow-grown chicken | Broiler breeds, rapid growth | More flavourful meat, better texture, allows the bird to develop properly. The taste is night and day. |
| Whole animal use | Focus on prime cuts | Reduces waste, offers unique products like offal and trotters. Supports our full-animal ethos and is kinder to the environment. |
Pork. It’s a tricky one. So many people think of it as just ‘the other white meat’. Wrong. Properly raised pork has a depth, a sweetness. We source from farmers who let their pigs roam, who feed them well. You can see it in the marbling, taste it in the finished product. No flabby, insipid pork here. And chicken. Forget those watery, rubbery birds. We focus on heritage breeds or slower-growing varieties. They cost more, sure. But you’re not paying for water weight; you’re paying for actual meat that tastes like chicken should. It’s a matter of pride for us, and frankly, for the farmers we partner with. We’ve seen clients get excited about a pork belly after years of just seeing it as a cheap roast. It can be done, and we do it. If you’re in the Waterside area, you might be surprised at the difference.
Making a good sausage is where you really separate the butchers from the… well, the others. It’s easy to hide poor quality meat under a mountain of seasoning. We don’t. We use good pork, good beef, good lamb. Sometimes chicken, which is a bit more of a challenge but doable. Then we season thoughtfully. Think black pudding made the traditional way, or our Cumberland-style pork sausage. It has to have that snap, that flavour. We have a client in East Derry who buys them by the dozen, every single week. That’s commitment. We also do seasonal specials, like a chorizo or a haggis-inspired banger when the time is right. It’s about respecting the craft. We might dabble with a unique flavour combination for a special run, like apple and sage pork, but the core has to be solid. It’s not a slam dunk to get it perfect, but we think we’re close. Our delivery option makes it easy to grab a pack on your way home.
A truly great sausage demands as much care as a prime rib.

Absolutely. We ship via refrigerated parcel across Ireland, including all of Co. Derry. You can also order online for delivery if you’re nearby.
It’s about the source and the handling. We use sustainably-raised, locally sourced, grass-fed beef from small-batch farmers. It’s dry-aged and butchered with expertise.
We offer a full range of cuts for beef, lamb, pork, and chicken – from prime steaks and chops to roasting joints and stewing meat. Just ask or check the online shop.
We use express refrigerated parcels. Your order is packed with temperature-controlled materials to ensure it arrives in perfect condition, just like it left our shop.
We primarily make pork sausages as they are most traditional and flavourful. However, we also offer beef and lamb sausages, and sometimes chicken, depending on availability and seasonal specials.
It means we use every part of the animal, minimizing waste and offering a wider variety of products, including offal and bones for stock. This also supports our full traceability.
While our meats are naturally gluten-free (except for any specific breaded items we might offer), we recommend checking individual product descriptions or contacting us directly for specific dietary concerns.
All our craft beef chicken pork lamb sausage · Other services in Co. Derry · Get a quote
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