Forget your supermarket tray packs. We’re talking about meat with character. The sort you find when a farmer knows their animals from birth to our block. That’s what we do here. It’s not just about being free-range; it’s about how they live and what they eat. Grass-fed, properly finished — you can taste it. We bring that ethos right here to Portlaoise, from Togher to Kilminchy. It means better flavour, better texture, and frankly, better for you.

It’s simple, really. Happy animals make better meat.
We get ours from small Irish farms, folks who’ve been doing this for generations. They don’t cram birds into sheds or feed pigs a load of rubbish. Our chickens scratch and roam, our pigs root around, our cattle graze pastures. This isn’t some marketing fluff; this is how it’s supposed to be. We had one client, a chap near Abbeyleix Road, who said he’d never tasted lamb so rich. That’s the payoff for doing it right. It takes more care, sure. And yes, sometimes it costs a bit more on paper. But you’re not just buying meat; you’re buying flavour and integrity. We source from farms audited to standards that actually mean something, not just tick-box exercises.What does it taste like? Well, our free-range chicken has a deeper flavour, a firmer texture. It doesn’t vanish into nothingness when you cook it. Beef from grass-fed cattle has that subtle, almost nutty note that grain-finished can’t touch. Pork? It’s juicier, with a richer, less fatty flavour profile. It’s a difference you notice immediately. And for those who think we only do the ‘big four’, check out our full craft range; we’ve got all sorts of sausages and charcuterie using these same principles.

If it’s not worth ageing, it’s not worth buying.
| Item | Supermarket | HERD Craft Butchery |
|---|---|---|
| Free-Range Chicken Breast | Pale, watery, bland | Firm, flavourful, juicy |
| Grass-Fed Sirloin Steak | Often grain-finished, mild flavour | Rich, complex, beefy |
| Pork Belly | Can be overly fatty, uniform | Sweet, tender, excellent rind potential |
| Lamb Chops | Sometimes gamey or bland | Sweet, rich, deep flavour profile |
We think it’s important you get the best. That’s why we talk to every customer. We can tell you exactly how to cook that particular cut, what wine might go with it, or even suggest a recipe if you’re stuck. We don’t just sell meat; we share our passion for it. It’s why folks come back again and again. We ship nationwide, ensuring it arrives cold and fresh, just as if you’d picked it up yourself near Fairgreen Village. If you’re looking for a similar commitment to quality but in another town, check out our approach in Ennis.
Don’t buy cheap meat. You’ll only cry twice: once when you buy it, and again when you cook it.

Yes. We only partner with farms that meet strict free-range criteria. Animals have ample space to roam outdoors.
We use refrigerated parcels and express shipping. Orders are typically dispatched the same day they’re prepared.
Grass-fed beef has a richer, more complex flavour and is generally leaner. Grain-finished beef is fattier and milder.
Absolutely. You can order online and select delivery. It’s a great way to save on shipping and meet us.
We handle whole animals, so we can often accommodate specific requests. Just ask, and we’ll see what we can do.
Our sausages use high-quality free-range meat and traditional recipes. No fillers, just pure flavour.
All our premium free-range butcher · Other services in Portlaoise · Get a quote
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