You walk in, I know your name. You’ve been coming here for years, maybe since we opened. You’re not after just any meat; you want the good stuff. The kind that makes a Sunday roast the centerpiece of the week, or a simple midweek meal feel like a treat. That’s what we do. We’re not trying to be the biggest, just the best for folk like you, right here in Larne. Freshness, flavour, and a bit of honest chat. That’s the HERD way.

People throw the term around. For us, it’s about what you can’t see on the label.
It means an animal that’s lived a decent life, out in the open air, foraging. Not crammed into a shed. Our chickens spend their days pecking around fields near Ballylumford, chasing bugs, and dust-bathing. The pigs? They’re rooting about, just as pigs should. You can taste the difference this makes. A chicken from a factory farm tastes… well, it tastes of nothing. Ours has character. A depth of flavour that speaks of its life. We partner with farms that genuinely commit to this. It’s not a marketing angle for us; it’s the only way we’ll do it. Some say it adds pennies to the cost; I say it adds pounds to the plate. We had one client whose phone rang three times in the first week they started cooking our pork. Couldn’t believe the flavour, apparently. If you’re looking for that same level of quality, consider our full craft range.
It’s not just about the breed; it’s about the life lived.
We work with a handful of trusted, small-batch farmers dotted across Ireland. These aren’t big industrial outfits. They’re families who care about their animals and the land. We know them personally. We know their practices. That traceability you see advertised everywhere? We actually live it. Each animal has a story. We choose breeds that are suited to a free-range life and that develop superior meat quality. Think Dexter beef, known for its marbling. Or Gloucester Old Spot pigs, famed for flavourful, succulent pork. Our lambs graze on pastures rich with clover and wildflowers, down towards Islandmagee sometimes. You can taste the terroir. The meat arrives with us, and that’s when I get my hands on it. We use traditional butchery skills, breaking down each animal with care. No rushing. No hacking. We butcher to maximise flavour and tenderness, considering how you’ll cook it. Some cuts need slow cooking, others a quick blast. We know the difference. We also age our beef properly. Minimum 21 days, often longer for certain cuts. This dry-ageing process develops a nutty, intense flavour and makes the meat incredibly tender. A lot of places skip this; it’s time-consuming and needs space. Not a slam dunk for every cut, but for a good ribeye? Essential.
| Cut | Standard Butcher | HERD Premium |
|---|---|---|
| Ribeye Steak | £18/kg | £28/kg |
| Pork Belly | £10/kg | £16/kg |
| Lamb Chops | £15/kg | £22/kg |
Most people are happy with ‘good enough’. We’re not.

Yes, we ship nationwide using express refrigerated parcels. It ensures the meat arrives in perfect condition, Killyglen, or further afield.
It’s grass-fed, free-range, and aged for at least 21 days. This process develops an depth of flavour and tenderness that you won’t find in mass-produced beef.
Absolutely. If you have a specific request or a particular cut in mind, get in touch. We’re always happy to help source or prepare exactly what you need.
We work with a small number of local farmers who we know personally. We visit their farms and see their practices firsthand. Traceability is key for us.
Our pork is exceptional for slow cooking. The free-range life and excellent diet of our pigs mean the meat is rich in flavour and stays moist during long cooking times.
Dry-aging concentrates the meat’s natural flavour and breaks down connective tissues, resulting in a significantly more tender and intensely flavourful steak or roast.
All our premium free-range butcher · Other services in Larne · Get a quote
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