You walk in, I know your order. Or at least I know your face. That’s how it is at HERD. We’re not just stocking shelves with meat; we’re bringing generations of butchery knowledge right to your kitchen. For us, it’s about sourcing the absolute best – the kind of quality you can only get from farmers who treat their animals right. We’re talking animals that have actually lived a bit, seen some sun, maybe even rolled in the grass near Kilkenny Castle. It makes a world of difference to the flavour, and frankly, it’s the only way to do it properly.

A lot of places slap a ‘free-range’ label on things without much thought. Here, it’s different. We work with small, local farms, the kind you might pass on a drive through the countryside.
These aren’t industrial operations; they’re people who care deeply about their livestock. They ensure the animals have ample space, clean water, and a diet suited to their natural behaviours. For beef and lamb, that usually means grass-fed, which you can taste. It adds a complexity, a depth of flavour that grain-fed just can’t touch. And the pork? It’s got that lovely, yielding texture. We had one farmer tell us his pigs spent nearly as much time rooting around their woodland enclosure as they did eating. That’s the sort of care we look for.We believe in showing you exactly where your food comes from. Full traceability from farm to your fork. It gives you peace of mind, and it gives us pride in what we sell. If you’re looking for our full range of meats, you’ll find them all here, handled with the same respect.
The cheapest cut is rarely the best value.

Now, ‘premium’ doesn’t have to mean eye-watering prices. We’re butchers, not oligarchs. Our direct relationships with farmers, and a commitment to using every part of the animal – what we call a full-animal approach – allow us to offer exceptional quality without breaking the bank. We turn cuts others might discard into delicious stocks, pâtés, or mince, meaning you get more for your money. It’s about smart butchery, not cutting corners. The charcuterie we make? That’s a to taking the best ingredients and respecting them through time-honoured techniques. It’s a different beast entirely from mass-produced cured meats.
| Product Cut | Why it’s Great | What to Avoid |
|---|---|---|
| Ribeye Steak | Marbling for tenderness and flavour. A classic for a reason. | Over-trimmed, factory-farmed alternatives. |
| Pork Belly | Crispy crackling potential is unmatched. Deep, rich flavour. | Conventionally reared pork lacking fat. Dry and bland. |
| Lamb Shoulder | Slow-cooked perfection. Fall-apart tender, amazing depth. | Young lamb from intensive systems. Lacks character. |
| Free-Range Chicken | Firmed texture, richer flavour. Skin crisps up beautifully. | Water-logged, flavourless birds. A disappointment. |
You can order for express refrigerated delivery across Ireland, or order online if you’re passing through. We’re often around Kilkenny City Centre if you fancy a chat about the best cut for your Sunday roast.
I’ve been doing this a long time. My hands remember techniques my grandfather taught me. This isn’t just a job; it’s a craft. We see cuts of meat that others might overlook, understanding how to treat them, how to bring out their best. You’ll find that our knowledge translates directly to your plate. We can guide you on the perfect cooking method, the right temperature, even suggest pairings. It’s part of the service. It’s what sets us apart from the supermarket chiller. It’s also why customers trust us when they need something special, like the sort of premium free-range butcher service we offer in Co. Derry, for instance.
We’re talking about meat that’s inherently more flavourful, more tender, and better for you. It’s a simple equation really. Better animal welfare, better feed, better husbandry—it all adds up. And we stand by that 100%.
If you’re cooking it right, the meat should sing.

It means our animals live outdoors with ample space to roam, forage, and express natural behaviours. They aren’t confined to sheds for their entire lives.
Generally, yes. It costs farmers more to raise animals this way. But we work hard to make it accessible, offering real value for the superior quality you receive.
We partner directly with specific local farms and track every animal from birth to our shop. You can always ask us about the farm your meat came from.
Absolutely. We ship all our products via express refrigerated parcel to ensure freshness, covering all of Ireland, including Northern Ireland.
Roast it slowly. A lower temperature for longer allows the meat to become incredibly tender while the skin crisps up beautifully. Basting helps.
Yes, you can! We offer a convenient delivery option for all online orders. Just select it at checkout.
All our premium free-range butcher · Other services in Kilkenny · Get a quote
Back to the homepage.
Always available for any questions. Call and we will be happy to help.
Keep up to date on new products available in store.
Be the first to know about any offers or promotions.