People ask us all the time, what’s the fuss about free-range? It’s simple, really. It means the animal lived a life that wasn’t confined. For chickens, that’s scratching in the dirt, pecking at bugs. For pigs, rooting around, doing pig things. For cattle and lambs, it’s grazing pasture. This isn’t just feel-good stuff; it makes a tangible difference to the flavour and texture. Our animals are raised by farmers who understand this, who care about the land and the welfare of the stock. You can taste it.
It’s why we’ve built this business on the back of quality, not shortcuts.
We don’t do factory farming. Never have. Our selection starts with farmers we’ve known for years. They adhere to strict welfare standards, ensuring their animals have space, clean water, and the freedom to express natural behaviours. This translates directly into better meat. Think richer marbling in our beef, a deeper flavour in our pork, and a succulent tenderness you just don’t find with mass-produced alternatives. We source from small batches, meaning consistency and quality are. It’s why our customers in Mullingar and across the county keep coming back.
We’ve developed a reputation for supplying top-tier products. It’s not by accident. It’s about the genetics of the animals, their diet, and how they’re handled right up to the point of processing. We’ve found that certain breeds, when raised free-range, offer superior eating qualities. For example, we favour Dexter cattle for their natural marbling and flavour profile; they’re a smaller breed, perfect for a full-animal approach.

Full-animal is key to our ethos. Nothing goes to waste here at HERD. From nose to tail, every cut has its purpose. This isn’t just about sustainability; it’s about maximising the value of the animal and providing you with the full spectrum of incredible flavours. We’ve had clients who thought they knew pork belly, then tried ours and realised what they’d been missing. Our charcuterie, for instance, relies on the quality of the raw ingredients; you can’t fake good flavour with inferior stock.
| Cut | Standard Free-Range | Premium Free-Range |
|---|---|---|
| Chicken Breast | Raised free-range, fed quality feed | Pasture-raised, foraging for natural diet, slower growth |
| Pork Loin | Free-range housing, balanced feed | Extensive free-range, often foraging on acorns or roots, richer flavour |
| Beef Ribeye | Grass-fed, some supplemental feed | 100% grass-fed, grazed on diverse pastures for complex flavour notes |
The cheapest cut is rarely the best value.
It’s a philosophy that applies across our entire range, whether it’s the beef, lamb, or pork we offer. We stand by the quality of everything we sell. We learned a lot developing this premium standard, especially when comparing it to a similar service we offer over in the Meath area.
We handle everything from primal cuts to delicate sausages. Our dry-aging process for beef, for instance, takes weeks. It concentrates the flavour and tenderises the meat, making it unrecognisable from what you might find in a supermarket. It requires precise temperature and humidity control. Not every butcher has the space or the patience. We do. This is the difference you taste. It’s why people travel from Athlone just to pick up an order.
Some things just can’t be rushed. This is one of them.
Our commitment extends to how we package and ship. Using refrigerated express parcels ensures that the quality you expect arrives at your doorstep, whether you’re in Kinnegad or further afield in Ireland. If you’re looking for more than just basic meat, for that craft butcher experience, explore our full range of craft meats.

Generally, yes. It reflects the higher welfare standards, slower growth rates, and increased land use. But we aim for value – better flavour and texture for your money.
We use temperature-controlled packaging and express refrigerated shipping across Ireland. Your order stays chilled from our shop to your door.
Absolutely. We work with full animals. If you have a specific request, give us a call. We’re happy to accommodate where possible.
Free-range refers to an animal’s access to outdoor space. Grass-fed specifically relates to the animal’s diet. Our premium beef is both.
Yes, we do. For larger events or specific culinary aspirations, we can arrange bespoke cuts and preparations. Just get in touch to discuss.
It guarantees the origin and welfare standards. We can trace every animal back to the farm, ensuring quality and ethical sourcing.
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