You won’t find us hiding behind counter displays. I’m here, or one of the team, ready to talk you through exactly what’s best. For us, it’s about knowing where the animal came from, how it was raised – that’s non-negotiable. You want meat that sings. We aim to deliver that, every single time. The farm gate price has gone up; ours has too. But the value you get, the eating experience, remains far ahead of the supermarket pack.

We work with small farms, the ones who get it. They’re not looking for volume; they’re chasing quality.
That means happy animals, grass-fed for the most part, and a traceability that lets us stand over every single cut. We’d never claim to be the cheapest; that’s a race to the bottom. What we offer is genuine flavour, honed over years. You can taste the difference. We had one farmer up near Clones whose herd are practically pampered pets; the beef from them is something else.It’s the farmer’s dedication that shows up on the plate.
We see our role as custodians of that hard work. Take our heritage pork for instance; it’s not just pork. It’s flavour. It’s texture. We supply a few top restaurants in Dublin, and they tell us time and again it’s our pork that sets them apart. They’re not looking for a commodity; they want a story, a depth of taste that you only get from traditional breeds, properly reared. We’ve written about our craft meats in more detail elsewhere.

| Feature | Supermarket Standard | HERD Standard |
|---|---|---|
| Space | Minimum legal requirement | Generous access to pasture, sunlight, and fresh air. |
| Diet | Can include soya/grain mixes | Primarily grass-fed, supplemented with natural feeds only. |
| Animal Welfare | Often basic compliance | Exceeds welfare standards; focus on natural behaviours. |
| Traceability | Vague, often country of origin only | Full farm-to-parcel traceability; know your farmer. |
There’s a lot of noise out there about free-range. For us, it’s simple. Our chickens have wings; they ought to be able to use them. Our pigs aren’t confined to sheds day in, day out. They’re outside, rooting about. It’s better for them, and frankly, it makes the meat taste better. You’re looking for that succulence, that rich flavour profile that comes from an animal that’s lived a good life.
We select our suppliers carefully. It’s not a quick process. We’ll spend time on the farm, see the conditions, talk to the farmer. If it doesn’t meet our standards, we simply don’t take the product. That’s the reality. We’ve been doing this long enough to know what works and what doesn’t. Some cuts might seem a bit more expensive on paper, but when you factor in yield and flavour, they often work out as better value for you.
If you’re near Carrickmacross, call in. We always have something cooking, something curing. People think of us for the big joints, the prime cuts. And yes, we do those exceptionally well. But it’s the whole animal approach that matters. We’re using every part. The bones for stock. The trim for mince. The fat for rendering. It’s a complete circle, and it’s how we ensure you get the best possible product, without waste. We’ve seen some places in Ennis try to mimic this, but it’s a tough philosophy to stick to.
The best flavour comes from respect for the animal.

Absolutely. We ship nationwide in refrigerated parcels, ensuring your premium meat arrives in perfect condition, whether you’re in Monaghan or anywhere else in Ireland.
It’s the combination of superior genetics, farming practices, and our full-animal butchery approach. We prioritise flavour and welfare over mere volume.
Most likely, yes. Get in touch. We’re butchers; we can usually accommodate specific requests if the animal allows.
We use express refrigerated shipping. The parcels are insulated and packed with ice packs to maintain a consistent cold chain from our shop to your door.
Our commitment is to a predominantly grass-fed diet, supplemented naturally as needed, especially during winter months. It’s about optimal health and flavour.
Standard butcher meat often comes from Irish farms. Ours comes from small, dedicated local farms where animals have space, good food, and a life worth living.
All our premium free-range butcher · Other services in Co. Monaghan · Get a quote
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