You’re looking for meat that sings. Not just sustenance, but the kind of flavour that makes you stop and think about where it came from and how it was handled. We get that. It’s why we started HERD Craft Butchery. We’re not interested in the mass-produced stuff that gets trucked halfway across the continent. Our focus is on quality, provenance, and the simple, undeniable truth that good farming practices lead to better eating. We work with local farmers, people who care about their animals and the land, to bring you beef, pork, lamb, and chicken that stands head and shoulders above the rest. If you’re near Mullingar, you know where to find us.

Look, anyone can sell you a steak or some sausages. But here at HERD, we’re particular.
Our beef is grass-fed, our pork comes from pigs that have had a decent life, and our lamb? Raised on Irish pastures. It makes a difference you can taste. We’re not just butchers; we’re custodians of flavour, working with animals raised to standards that respect the environment and the animal itself. You won’t find us compromising on welfare for a slightly lower price point. It’s a hard line to hold sometimes, especially when clients ask for things we don’t stock, like certain types of pre-packaged convenience meats.We believe in using the whole animal. That means you get the prime cuts, of course, but we also champion the offal and the secondary cuts that can be absolutely spectacular when treated right. It’s a nod to tradition, sure, but it’s also the most sensible and sustainable approach. For us, this philosophy extends to everything we offer, from a simple chicken breast to a complex charcuterie board. This is what we found made sense when we looked at the premium free-range butcher services we offer elsewhere.

When you pick up our beef, you’re not just getting mince for a bolognese. You’re getting a deep, rich flavour profile that speaks of the fields it grazed in. Our steaks need minimal fuss – a bit of salt, a hot pan, maybe some garlic. That’s it. The pork has a sweetness and tenderness you just don’t get with factory-farmed animals. We’re talking about pork belly that renders down to pure, unadulterated joy, or chops that are succulent without any extra effort. And the lamb? Forget any notions of it being too strong. Properly reared Irish lamb is delicate, nuanced, and utterly delicious, especially when it’s been raised near places like Auburn Village.
Our sausages are where a lot of the real craft comes out. We’re not shy with the herbs and spices, and we insist on a high meat content – none of that filler nonsense. We make everything from classic pork bangers to more adventurous lamb and mint, or even beef and black pudding. If you’re heading down Dominick Street and fancy grabbing a pack for the BBQ, you know where to come. It’s a world away from the pale, flavourless tubes you get in the supermarket. We even have a particular way we like to prepare a certain cut that we wrote up in a similar build for another town.
Some people think craft means expensive. It doesn’t have to.
You can place an order anytime. We love seeing familiar faces and catching up. If you’re in a rush, or just prefer to order from your sofa, our website is simple to use. Pick what you fancy, and we’ll get it ready for you. You can select delivery and collect it at your convenience. For those further afield, we ship across Ireland in refrigerated boxes – it’s the same quality, just arriving at your door.
| Meat Type | Typical Cut | Flavour Profile | Preparation Tip |
|---|---|---|---|
| Beef | Ribeye Steak | Rich, buttery, intense | Sear hard, rest longer. |
| Pork | Pork Belly | Sweet, succulent, yielding | Slow cook for maximum melt. |
| Lamb | Rack of Lamb | Delicate, herbaceous, tender | Roast medium-rare, serve pink. |
| Sausage | Pork & Fennel | Herbal, slightly aniseed, juicy | Grill or pan-fry gently. |

We focus on those core meats as our craft specialities, but we also offer a fantastic range of chicken and charcuterie products, all sourced with the same care and attention.
We use express refrigerated shipping. It’s specially packed to keep your order perfectly chilled from our shop to your doorstep, ensuring maximum freshness.
Absolutely. Online orders can be set for delivery to your door in Mullingar. It’s a great way to get your hands on your favourite cuts.
While not all our partners are certified organic, they all adhere to strict sustainable and welfare standards that we stand by. We focus on grass-fed and pasture-raised where possible.
High meat content, natural casings, and carefully selected, often house-made, seasoning blends. We avoid fillers and artificial additives. Quality ingredients and traditional techniques.
For less common cuts or larger orders, it’s always best to give us a day or two’s notice if possible. That way, we can ensure we have exactly what you need ready for you, whether you’re in Market Point or anywhere else.
We often have specials running. The best way to find out what’s tasting exceptional right now is to ask us when you visit or check our daily specials board. I might recommend a lamb shoulder if it’s looking particularly good.
All our craft beef chicken pork lamb sausage · Other services in Mullingar · Get a quote
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