Folks in Ballymena, and across Ireland, expect a certain standard from their butcher. They want meat that’s had a good life, tastes phenomenal, and frankly, makes them feel good about where it comes from. That’s our baseline. Anything less feels like a compromise, and at HERD Craft Butchery, we don’t do compromises. We’re talking about free-range not as a buzzword, but as a fundamental commitment to quality and animal welfare, right here in County Antrim.

You see ‘free-range’ slapped on everything these days. For us, it’s about space, proper diet, and minimal stress. Our birds have wings – they actually use them to get to fresh pasture. Our pigs get to root around like pigs should. The cattle and sheep are out on fields, not crammed into buildings.
It’s a difference you can taste. The flavour profile is richer, more complex. Less watery, more… beefy. Or porky. Whatever it is, it’s the real deal. We could tell you it’s all about the grass and the soil, and it is. But it’s also about treating the animal with respect. Something we learned a long time ago, working with farmers who feel the same way, whether they’re near Ballee or out towards Galgorm.

The cheapest cut is rarely the best value.
We’ve seen a lot of meat counters, and a lot of online shops. Some try to replicate what we do, some miss the mark entirely. The main difference? Traceability and husbandry. When you buy from us, you’re not just buying a steak; you’re buying a story. You know the farm. You know the breed. You know the animal ate well. That’s why we source from small-batch local farms – they’re committed to the same principles. We know what’s gone into our Craft Beef Chicken Pork Lamb Sausage in Ballymena, because we’re talking to the farmers every week. It’s not a question of how much meat we can produce, but how well we can produce it.
Supermarkets? They move massive volumes. It’s a different game. Great for convenience, perhaps. But when you want that Sunday roast to be truly memorable, or your charcuterie board to impress, you need something more.
We also noticed people are increasingly looking for something a bit more specialised. Our charcuterie, for instance, takes time. Proper time. It’s not something you rush. If you’re thinking about that, you might find our work on premium free-range in Portlaoise interesting – we approached it with a similar mindset.
| Feature | HERD Craft Butchery | Typical Supermarket | What it means for you |
|---|---|---|---|
| Sourcing | Local small-batch farms, full traceability | Larger suppliers, often anonymous | Know your food’s origin, support local agri |
| Animal Welfare | Strict free-range standards, space, natural behaviours | Varies widely, often less stringent | Better taste, peace of mind |
| Flavour | Rich, complex, gamey notes | Often mild, uniform | A more satisfying eating experience |
| Expertise | 15 years of craft butchery, full-animal use | Mass production focus | Advice, custom cuts, consistent quality |
So you’ve chosen your cuts. What next? If you’re local, say around Harryville or Cullybackey, you can order online. We love a chat. Or you can order online for collection. If you’re further afield, or just prefer it delivered, our refrigerated parcels are the way to go. We pack them ourselves, using quality insulation and ice packs. It’s not cheap to ship meat properly, but it’s the only way to guarantee it arrives in perfect condition, whether it’s heading to the next town or across the country. No one wants lukewarm sausages.
We treat every order like it’s for our own table.
That means proper attention to detail. From the moment we select the primal cuts, to the final wrapping. We’re not just processing meat; we’re preparing something special for your kitchen. It’s a different mindset to the guys just churning out volume. That’s it, really. A commitment to doing things the right way, for you, for the animals, and for the craft itself. Even out towards Ballykeel, people know they can rely on us.

Not for us. It means our animals live outdoors, have space to roam, and exhibit natural behaviours. It directly impacts flavour and welfare.
We use insulated boxes with sufficient ice packs to maintain a cold chain. Our parcels are shipped express to minimise transit time.
Absolutely. Give us a call or pop into the shop in Downtown Ballymena. We’re always happy to discuss custom orders.
High meat content, no artificial fillers, and fresh, quality ingredients. We use traditional recipes passed down through experience.
We do. Our charcuterie is crafted with care and patience, using traditional methods. Perfect for events or a treat.
Yes, all our beef is grass-fed. This contributes significantly to its rich flavour and nutritional profile.
All our premium free-range butcher · Other services in Ballymena · Get a quote
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